If a picture is worth a thousand words…
…just imagine what a video is worth.
Pictures aren’t enough anymore.
Let’s face it. The consumer has seen behind the curtain. Your average marketing company takes pictures of the homes you want to sell: wide angle, overly saturated, sensory overload. This is now normative, so the market is filled with this same approach. How does one cut through the noise? How do you set your practice to a new standard?
Video is a tool that has many benefits:
Immersion.
Virtual walk-throughs are great and all, but a video can do what they cannot: tell a story. Video can actually give someone the sense of a space that stills can only emulate.
Function.
Are there interesting highlights about the home you want to sell that can be highlighted by video? From something as simple as a sliding door, to as complex as an automated sunroof, video productions can highlight these things tremendously.
Divergency.
When someone’s scrolling through their feeds, video can take their attention captive. For a moment, you have the opportunity to pull them into your elevator, and pitch them your home.
Immediacy.
What if someone from out of town is looking at your home, because they’re moving to that area? Video is a tool that can cause someone to consider your home before others, for they have familiarized themselves with yours while only skimming through the thousands of photos they’re overwhelmed with. It’s convenient for them, and it causes them to slow down and consider your home, not just glance at it.
Video causes the consumer to slow down,
and truly consider the home, and not just glance at photos of it.
- The process -
Together, we…
Determine your style.
First, we work together with you to get an idea of the flavor you want your video to exude. Some questions we’ll work through:
♦ Who is your target audience?
♦ Is this home modern? Classical? Sleek California mansion, woodsy alpine lodge, or maybe a simple family cottage?
♦ Whatever style of home, we will ensure that our production serves to promote that unique home.
Determine your platform.
Second, we discuss distribution. Where is this video going to be seen?
♦ Instagram? Facebook? Pinterest?
♦ Is this going to be shown on real estate websites, in trade shows, or somewhere else?
The answers to these questions will determine many things, including, but not limited to: length, editing style, and cost.
Determine the highlights.
What stands out about this home?
♦ Interesting architecture
♦ Unique features
♦ Lifestyle Advantages
♦ Location
It’s important to put these details at the forefront of our productions, because the video is the elevator pitch. The video grabs attention, and you want to convince the consumer before they click away.
Video as a supplement…
Sprinkled throughout this page, you’ll see some of the photos we’ve taken, as well. This shows one serious truth: video and photo work incredibly when used hand-in-hand. To that end, we also offer general real estate photography in addition to videography.
The video gives a sense of immersion, and it pulls the consumer in. High quality photos give the consumer something to stare at.
We treat our craft seriously. We take time to make sure what we’re producing is more than a job done satisfactorily, but a job done artistically.
This is the mission of basik MEDIA, to serve clients that truly care about how they look.
835 W Sheridan Ave, Oklahoma City, OK 73106
Simple Contact Info:
Nathan Weisser:
405.971.4728
nw@basikmedia.world
Logan Filkins:
405.820.2362
lf@basikmedia.world